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South Korea's Hygiene Nonwoven Fabric Market: Functional Innovation and Overseas Expansion Drive Growth
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South Korea's Hygiene Nonwoven Fabric Market: Functional Innovation and Overseas Expansion Drive Growth

2026-03-26
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According to the latest report from the Korea Health Industry Development Institute, South Korea's hygiene nonwoven fabric market achieved a scale of 2.5 billion US dollars in 2025, with a year-on-year growth of 5.9%, maintaining a steady growth momentum. Driven by factors such as rising per capita disposable income, upgrading of personal care concepts and expansion of medical and health demand, South Korea's hygiene nonwoven industry is accelerating its transformation, with functionalization and customization becoming the core competitive points.
In terms of product features, South Korean hygiene nonwoven brands focus on user experience and functional innovation, forming obvious characteristics different from Japanese products. Local leading enterprises such as Kolon Industries, LG Household & Health Care and Hanwha Solutionshave strong market influence. Kolon Industries is committed to developing functional nonwoven fabrics, including antibacterial, moisture-wicking and skin-care types, which are widely used in Sanitary Napkins, baby wipes and other products. LG Household & Health Care's nonwoven fabrics for personal care, used in its Kiyoon brand Sanitary Napkins, add traditional Chinese medicine extracts such as mugwort and angelica, which can relieve dysmenorrhea and eliminate odors, winning favor among female consumers.
In terms of market layout, South Korea's hygiene nonwoven market is dominated by mid-to-high-end products, with consumers paying great attention to product safety and functionality. With the rise of the "premium personal care" concept, high-end nonwoven products with organic materials and added skin-care functions have maintained a high growth rate. The industry is also actively expanding overseas markets, with products exported to Southeast Asia, China and Europe, and the export volume accounts for about 35% of the total output.
In addition, South Korea's nonwoven enterprises focus on technological cooperation and innovation, constantly introducing new production technologies to improve product quality and production efficiency. The market competition is fierce, with local brands and international giants competing together, and functional innovation and channel optimization have become the key to winning the market.